Christmas is coming to the Internet
Lights decorating the streets and the last minute presents, but since some time ago online sales are becoming more important. This year it is expected that the purchases on Internet become 67% of the total. Considering that, have you prepared the Christmas campaign on Internet? Today we give you the keys to make the most of your online marketing strategies.
Web up for sale
It’s the most important point; check if your web is ready for shopping easily, safely and quickly. The best thing to try it is to buy a product by yourself, or ask someone close to you to do it, so you can identify if there are problems or difficulties in the process. Bad design or usability are the main causes of bounce. Loading time and responsive design are also reasons to close the website before completing the purchase.
Involve of the holiday spirit yourself and fit the ads at this time of year. You have several ways to advertise: a good Adwords campaign, with banners displayed on content pages of interest to your potential audience, or use options of Facebook Ads. Analyze where are your future customers, and your commitment to the platform strategy that makes you get higher conversions.
This is one of the stars of your Christmas campaign and has to go through a good design in your emails. Plan the message you want to send to your customers, order a modern and direct design, and decide what time and day are the best to send the e-mails.
Analyse the results: openings, clicks, purchases … And don’t forget responsive design in this part. The 48% of e-mails are opened from mobile devices, think about this.
Adapt your image to Christmas in social networks. Plan the entries in each social network, and find out at what time your users are connected to reach as much as possible. Try to have a strategy for each network. Each one uses its own language and users will thank you. And don’t forget to share the post with an eye-catching image of your product or brand.
Merry Christmas and good sales!