Google Maps Business View: What is it about? Why is it good for SEO?
You are just having a Google Street View walk through the digital side of life across your neightborhood or maybe you have been looking for a restaurant and want to see where it is or how its façade looks like. And then you find an arrow inviting you to come in. Let’s go!
Casino Bellagio Hotel (Las Vegas)
What is Google Maps Business View?
It’s been a while since Google included Google Maps Business View for Google Street View. This feature is, more or less, an opportunity to get into business and take a view inside of them just like if you were walking, in a Street View way, thanks to navigation arrows. Restaurants, hotels, shops and many other businesses have already invited digital “pedestrians” to take a deep look into its facilities. No matter if they are huge five stars hotels or just the flower shop around the corner, everybody has its opportunity to show you right in the comfort of your house why you have to go there and spend some money.
Does Google Street View become SEO friendly with this Business feature?
So letting your potential customers take a look at your business can really be an advantage, but the actual point is whether it affects to your SEO. Nobody seems to know it really. It’s an evidence that having a bigger picture in the right frame close to Google’s map widget when you perform a search is useful in notoriety terms, but is that all? Experts agree that it’s a complement to ratings & reviews in the way that it can help boost positive ratings or smooth the negative ones for Google’s algorithm. Despite this agreement, nowadays this is not a certainty, or at least, nobody has been able to prove it.
ROI: From brick & mortar to digital and back again
So here we go, from Google Street View to Business View and you might get lucky and get a customer to come in through your door. How can you measure it? Offer promos and discounts for your digital-to-real visitors or just ask them how they met you. It may sound obvious, but this is a must for every business that will help you know where to invest your budget.