Author: Clara Castellón
Clara Castellón
21 Dec 2015
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4 examples of celebrity mistakes on Twitter to learn from

Nobody is perfect, not even celebrities. The bright side is that we’ve learnt so much with them about social media. Mostly about the things you should NOT do. Here are 4 illuminating examples about celebrity mistakes on Twitter. #Turismobisbal, the best that has ever happened on Twitter There are two reasons why many got into Twitter around […]
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Clara Castellón
15 Oct 2015
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20 amazing stats about social media

Casi a diario nos bombardean con nuevas estadísticas de redes sociales, cada una más sorprendente que la anterior. Hemos recogido las que nos parecen más significativas para entender el panorama actual de las redes sociales, tanto en España como a nivel internacional. ¡Toma nota! Estadísticas de redes sociales en el mundo 1. En el mundo […]
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Clara Castellón
3 Sep 2015
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Blogs, websites and social profiles to cope with routine

After those wonderful holidays, coming back to work can be pretty tough, and your brain is probably out of order. But if you are on digital marketing, you’ll always need to be up to date with the latest trends. And nowadays everything moves so fast… But you’ll also need some inspiration, laugh a little bit […]
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Clara Castellón
6 Jul 2015
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User-generated content: 6 great examples

Internet is based, from its origins and increasingly, in user-generated content. Do you check Wikipedia often? Do you read comments and evaluations by other users about any product you are about to buy? Do you read cooking blogs or video tutorials to fix a leaking toilet? Surprise: all of that is… (wait for it) user-generated […]
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Clara Castellón
3 Jun 2015
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Content marketing false myths

Content matters. A lot, actually. Some even say content is the king. That’s why content marketing is in constant evolution and it is becoming more and more visual. And that’s absolutely great. Trouble comes when we believe some false myths about content marketing, so that’s why I have written a few down. There you go. […]
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