4 tips to punch up your marketing strategy with Google Trends
Google Trends is one of the most useful tools to analyze the evolution of a keyword during a period of time or an specific location. For instance, if you want to know how many people search for “dancing classes” in Spain, you just have to take a look at Google Trends and find out a table like this one:
Easy, right? Okay now, take a look at these 4 tips to help your marketing online strategy:
1.- Compare tendencies and look for suggestions: extremely useful if you want to compare two keywords and which one is more demanded, more popular and where. And if any of the keywords work properly for you, try the suggestions that google trends offers you, there are a lot of combinations to use.
2.- Update your branding, analyze your sector and improve your content: for instance, imagine you work for a chocolate Factory and your website talks about recipes in the blog section. You may know which recipe is the most commented or demanded right now, and if people is actually looking for that recipe that your Brand is associated with. Google Trends let you know, not only if your branding grows, also if the sector is growing up. This will help, for sure, your content strategy.
3.- Hot searches, very useful for your Social Media Strategy: this section of Google Trends analyzes the users’ research in real time. This means you could know what people are talking about and be part of the conversations. So take a look at the trending topics, hashtags and participate if the topic is related to your brand.
4.- Looking for the future… then go for the video!: the video is the channel with more growing factor, not only in USA, also in the rest of the world. Nowadays, the online video beats the TV and it’s evolution grows year after year. So if the video is included in your marketing strategy don’t forget to do a good SEO optimization.
Hope these 4 tips help your marketing online strategy.
Digital Marketing Consultant