3 reasons to create a blog
Let’s start from scratch. You wishfully start a business and create its site to reach the whole world, and you think that all is done. Well, not. There is a fierce competition on the internet and to stand up there’s a need to create fresh and value added content. In other words, it’s time for a blog!
Right now you’re asking yourself: How am I going to do it? Take into consideration the following advices:
Your customers want to know more, and more, and more…
Humans are naturally curious, that’s not a secret, so are your customers (and your potential customers as well). People want to know about your business and how you manage it, and a blog is the perfect platform to involve users on your cause. Having a space to explain your work, the attributes of your team, or the products innovations and improvements are just examples of the value content your customers want to know and are looking for. Valuable content is actually part of every linkbaiting campaign in social networks.
The Social networks
Writing your own content will provide your community a reason to “share” that content in a natural way. Due its value, the content will travel alone in the social net, growing up the number of mentions and links to your blog, increasing your reputation and humanizing your brand at the same time. From Google perspective, the more your content is “shared” and “mentioned” the more relevant is your blog, so your SEO gets better… Interesting, isn’t it?
Google loves you
I’ll tell you a secret: search engines love blogs. They highly appreciate original and valuable content. This is good for your online awareness, so as long as your content gets “shares” and engagement, it will seem more relevant for the search engines and the higher will go in the rankings.
Still doubting? I only can see positive facts, so it’s important to define and follow a good content plan and a publishing schedule. It’s never too late to start something new, even more when it comes to your blog.