How to choose your SEM agency… and live happily ever after
How to choose your SEM agency… and live happily ever after
You are facing an opportunity to improve your company’s results and everything leads to an AdWords specialized SEM agency as the solution. You set up a budget and start looking for someone trustworthy to manage the campaign. Maybe you already have an agency doing the job but you are not fully convinced that they are doing it right. How to know if love is in the air?
We offer you some indicators to have in mind in order to choose your first SEM agency or to decide if you need to look for a new one.
Does it has experienced, devoted, qualified and Google AdWords certified consultants?
It’s not about a trend or a market niche to cover. These facts prove agency’s commitment with what it offers.
Does it ask you thousands of questions once you contact them?
They ask for a lot of information and they are devoted to deeply know your company’s know-how, philosophy, what you do and how you do it. They know that success comes through an accurate understanding of all the circumstances, causes and objectives that have led you to hire their services.
Will they perform an audit regarding your webpage or the landing pages where campaign will be targeted to?
Does it have a good SEO work behind? Does it have a good structure? Does it load fast? The more optimized these points are, the more interesting will it be for Google to show your ads. That means more notoriety at lower costs. ROI!
Do they demand a tight collaboration with your current SEO agency/manager?
SEM & SEO have a lot in common and they require coordinated actions and common schedules and strategies. They go hand by hand, so it is advisable to find an agency with good consultants in both fields to create a tandem.
Are they even asking for more data and for access to its sources?
They want to have access to your Google Analytics, Google Webmaster Tools and even to your Google Merchant accounts if you have an e-commerce. Nothing is ever enough when it comes to tracking the campaign. Well processed data allows to setting relevant KPIs, which leads to a bigger success rate and to a faster and more accurate way of optimization.
At this point you are asking yourself the reason of this strange role swap between the highly demanding customer and the obliging provider. A good SEM agency (or of any other field) should never offer anything without knowing each single factor that can affect your relationship and the project you are about to start together. Once checked, it’s time for the agency to show its commitment.
Will grant improvements but won’t warrant detailed results
There are many factors regarding an AdWords campaign and any good professional knows that some of them are out of their reach. We’re talking about platform changes, unforeseeable market circumstances or an unexpected interest for campaign keywords that can increase the competition and the expense in the auctions.
Will commit with a constant campaign control
Agency will perform the tracking of stablished KPIs in the monitoring tools and will do the convenient modifications. A campaign requires a set-up and a timeframe of 1-2 weeks running to be able to analyze results. Once so, data will tell us clearly if it’s time to change or boost adopted strategies.
Will ease decision taking and its execution
Agency won’t wait till you analyze all results and you propose improvements. They are supposed to be the experts in executing and analyzing AdWords campaigns. It is the agency’s duty to show results in a clear way and propose new actions to follow according the targets stablished in the beginning. For sure, you always have the last word.
Will go into detail as soon as available
The preference will be to set up many campaigns with highly segmented targeting rather than fewer and generic ones. An accurate segmentation will result in a higher conversion rate and, usually, lower PPC (Pay Per Click) costs.
It’s transparent
AdWords account always will be yours and you will always be able to access and check campaigns and taken actions. The path is, more or less, the same as in any other relationship: commitment, challenges and the will to reach them together.
Welcome to Fhios. Our team is widely experienced in comprehensive Online Marketing management for both big and international companies. Also includes Google AdWords certified SEO and SEM consultants that will perform a quick audit to identify your company’s needs and will weave you a tailored strategy. We are not just another consultancy firm. Our customers define our solutions as creative, fresh and effective.
We want to meet you. Contact us.